Kibun Group
What's Kibun
The Kibun Group includes Kibun Foods Inc. and 12 consolidated subsidiaries (5 in Japan and 7 overseas), and 2 equity method affiliates (1 in Japan and 1 overseas). Our main businesses are manufacturing and sales of food products, including fish paste-based products, side dishes, and marine delicacies, as well as purchasing and sales of other food products.
Our business divisions are responsible for domestic foods, overseas foods, and food-related operations.
Message from the Representative President
We will contribute the bright, healthy lifestyles of our customers by providing foods that are both delicious and enjoyable.
Kibun Foods Inc. Representative President Hiroshi Kunimatsu
In June 2026, I was appointed representative director and president of Kibun Foods Inc..
Since its founding in 1938, Kibun has made progress steady progress toward a comprehensive processed food manufacturer with fish paste-based products as its core business. Kamaboko, one of our flagship products, is a traditional food that symbolizes Japan’s culinary culture, which dates back over a thousand years. As stewards of this tradition, we have always respected Japan’s unique food culture and fulfilled our mission to pass it on to future generations.
"Washoku: Traditional Dietary Cultures of the Japanese - Taking New Year's Day as an Example," has been inscribed on the UNESCO List of Intangible Cultural Heritage and is attracting global attention. As a company playing a key role in this effort, we continue to take on challenges that expand the possibilities of food.
Looking ahead to our 100th anniversary, the Kibun Group is advancing its business operations with the goal of fully implementing its "Midterm Management Plan 2026," formulated in fiscal year 2024, to realize its vision of becoming a "Comprehensive Food Business Group," a "Development-oriented company," and a "Global company.”
Moving forward, we will continue to vigorously pursue our vision of becoming a "comprehensive food business group that contribute to a world of health and well-being through the power of Japanese food" by closely integrating our efforts to enhance corporate value for the future with our activities aimed at realizing a sustainable society.
At the Kibun Group, our manufacturing philosophy is grounded in the following understanding: "When in doubt, do not purchase the stock, do not produce, do not ship, and do not sell. This philosophy, which has been instilled in our employees for more than half a century, is the foundation of our quality and trust. Guided by the belief that “food can’t truly be called ‘delicious’ unless it is safe," we have continued to develop products that meet our customers’ expectations and the needs of the times.
With this philosophy as our unshakable foundation, I will not shy away from challenges in this era of change and will forge a new path toward growth for the Kibun Group.
We pledge to continue supporting your wellness lifestyle our business expansion both domestically and internationally, and to remain a company that is essential to society.
We look forward to your continued support and guidance to the Kibun Group.
The feelings contained in
our Heart Flower logo
Kibun's logo is the Heart Flower.
It comprises three hearts
—representing us (the manufacturer),
our distributors, and our consumers
—and expresses the importance of heart-to-heart contact, the splendor of partnership, and our gratitude.
The Kibun brand is
our guarantee of quality
Back in the days when oden ingredients and hanpen were sold without packaging, no matter how excellent the quality, products could not be distinguished from the competition once they were displayed in the store. "Kibun's products are outstanding!"? With supreme confidence in the quality of our products and a sense of responsibility, in 1951 we started selling products emblazoned with the Kibun brand, because we wanted customers to learn just how great the Company's branded products were.
This enabled customers to recognize the Kibun brand anywhere at a glance. Conversely, if there was a problem with a product, the Company would lose customers' trust, and so we maintained a steadfast commitment to a quality-first philosophy. The Kibun brand makes clear that we take responsibility for guaranteeing the quality of our products. Although nowadays the process of imprinting the brand is automated for some products, we still strive to produce high-quality products, keeping in mind the tradition of times past, when the brand iron was pressed by hand with the greatest care onto each product one by one.
Kibun Group list
Domestic foods※1
Kibun Foods Inc.
Kibun Trading Inc.
Kaiyo Foods, Inc.
Overseas foods※2
Kibun Foods (U.S.A.),Inc.[U.S.A.]
Kibun (Thailand) Co.,Ltd.[Thailand]
Kibun Hong Kong Co.,Ltd.[Hong Kong]
Kibun Foods Singapore Pte.,Ltd.[Singapore]
Kibun Korea Inc.[South Korea]
Kibun Europe B.V.[Netherlands]
Kibun China Co.,Ltd.[P.R.C.]
Yilin Kibun Corporation[Taiwan]
Food-related businesses※3
Kibun Fresh System Inc.
Kibun Food Safety Center Inc.
Kibun Business Create Inc.
Kibun BC Insurance Service Inc.
※1：In Japan, we manufacture and sell food products, such as fish paste-based products, side dishes, and marine delicacies. As well, we import/export, purchase, and sell marine products, such as surimi (fish paste), agricultural, livestock, and fish paste-based products.
※2：Overseas, we manufacture and sell food products, such as fish paste products, as well as import/export, purchase, and sell agricultural, livestock and marine products, such as fish paste-based products and surimi.
※3：Our main food-related business is the logistics operations of Kibun Fresh System Co., Ltd., a Kibun subsidiary, that also has information systems and reliable delivery to customers of the Kibun Group. We also provide logistics services for companies outside the Group by employing shared delivery and other systems. Other businesses include office services, restaurants, advertising/promotion, and entrusted inspection for food safety and hygiene. We focus as well on external sales of other businesses by using the know-how cultivated within the Group.
Kibun brought innovation to Japan's culinary traditions.
Traditional Japanese New Year foods called osechi started as offerings to agricultural deities at the New Year. During the course of a 1,000-year history from the Heian period up to today, osechi has continued to convey the beauty and heart of Japan's New Year's celebrations while reflecting diverse manners, customs, and food circumstances through the ages.
“Traditions develop by changing to suit the times.” Based on that notion, Kibun has continually proposed ways to refine numerous traditional foods, including osechi, making them more familiar and modern and also more delicious. Just because a food is traditional does not mean that it is best to continue making it with the same flavor as in the old days and with the traditional processes.
The drive to change time-honored “traditional foods” into “foods eaten at the family dining table”- that is the innovation and daring to accept new challenges exemplified by the Kibun spirit.
Taste preferences change with the times. Family structures and lifestyles are trending towards nuclear families, with a falling birthrate and the aging of society, and with an increasing number of dual-income households. Consequently, we have constantly provided novel delicious tastes and convenience with flavorings and production methods that are just right for the times, packages and other methods of supply designed with quality considerations in mind, and suitableness for distribution channels such as supermarkets and convenience stores that make purchasing products easier and more accessible.
This journey toward innovation is not over yet; Kibun is determined to continue creating new food traditions that meet the needs of the times.
